Expect Response, Expect Reduction, Expect Relief!
Fearless leader and an all-around inspiration to the Twin Cities business community, Jennifer Smith is Innovative Solutions’ co-founder and CEO. Jennifer began Innovative in 2001 with a vision of making working professionals more productive. Since then, her entrepreneurial spirit has helped expand Innovative to touch on every area office life and become a single-source office solutions company—one of the fastest growing in the country.
Armed with a double major in business management and psychology, Jennifer quickly put herself on the executive management track working in roles that included VP of Operations and President at two local Minnesota office supply companies. She also helped found Medcare Products, where she served as President from 1998 before moving on to begin Innovative.
Jennifer’s progressive thinking extends beyond her own business. She is also a tireless participant in local business and community organizations. As a leader and a woman working in business, she is very active on the Board for the Committee of 200 and as a member of the Forum for the Women’s Business Enterprise National Council (WBENC).
Married for 29 years, Jennifer remains active in her family and the community. With two children growing up fast, her involvement with their athletics has turned into a track record of coaching, fundraising and volunteering, and it’s only spread from there.
Innovative is now a strong supporter of a number of initiatives to raise funds and awareness for causes in Minnesota including outreach partnerships with the Minnesota Vikings, the Twins and, most recently through the InSports Foundation, a non-profit organization founded by Jennifer’s son Max, which is focused on helping kids play sports while becoming confident and proactive members of their community.